Charm builds and runs outbound for
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+ others
You said it on our call: land one agency client and the year is made. That economic shape changes what outbound has to be for you. A firehose of leads is not the job. The job is a steady, aimed motion that puts Media Ops Machine in front of the small number of agency owners who are drowning in delivery this quarter, with a volume engine underneath it working the South Florida local side the whole time.
You also spent six months buying every tool in this category and learning what each one is supposed to do. This proposal does not ask you to throw any of that away. It composes what you already own, adds the infrastructure that is hard to build alone, and runs the whole thing daily with every wire visible, so the system you have been trying to assemble finally exists, and you learn it well enough to sell it yourself.
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Twenty years running media operations for Marvel, Disney and NBC. An agency built and exited. Over $100M in media managed. Cold outreach for a fulfillment offer lives or dies on one silent question, "would I trust this person with my client," and you are one of the few senders in this market with a real answer. Our copy leads with it in one sentence and lets it work.
One agency retainer carries the year. That means the agency motion does not need to be enormous; it needs to be aimed. A handful of right conversations a month changes the business, which is exactly the kind of problem a signal-driven engine is built for.
A media buyer role that has sat open for two months. A new account win announced on LinkedIn. A team that quietly shrank. Each one is a public, checkable fact that marks an agency entering exactly the window your white‑label offer exists for, and each one resolves to an owner with a name.
Apollo, HeyReach, Traxi, Apify: you own the tools, and six months of hands-on time means you can evaluate the work instead of taking it on faith. What has been missing is composition and a daily operator. Nothing gets thrown away; it gets wired together and run.
Find the owner, verify a real contact, arrive at the right moment, make a small ask. The agency plays aim that motion at a short list of whales. The local plays run the same motion at volume across Palm Beach and Broward. One engine, two throttles, and every campaign teaches the next one.
Your words, and they were exactly right. Six months of platforms, courses and calls with every guru in the industry produced a stack of logins and no repeatable motion. The gap was never knowledge. It is assembly plus a full-time operator, and those are the two things this engagement supplies.
Agency owners get pitched all day and delete "we'll save you money on fulfillment" on the subject line. For an offer aimed at agencies, savings framing quietly disqualifies you. The posture has to be revenue: white‑label capacity is how a shop says yes to money it is currently turning away. Every agency play in section 04 is written from that posture, and we bring the rewritten offer positioning with us to kickoff.
The roofer in Broward is not on LinkedIn, screens SMS, and does not appear in the databases with a usable inbox. Reaching that market is a contact-finding problem before it is a copy problem, and it is one we have already had to solve at scale for our own local-market products. Section 03 shows how.
Current clients eat the calendar, which is why the outbound system never got finished: it needs someone whose whole job it is. Your involvement here is strategy and replies, on your schedule. The daily operation is ours.
The site leads with the local offer and its price points, while the white‑label offer that carries whale economics lives in a paragraph. Cold agency traffic sent there today meets the wrong pitch. Not a rebuild, a fork: each campaign points at the page written for its buyer, and you told us you can edit the site same-day. We bring the drafts.
Most vendors have a religion about outbound: signals only, or volume only. We run a scoreboard. Signal plays and straight-volume campaigns run side by side from the first cycle, and by month three your own numbers say which motion fills your calendar.
Four moves, in order:
The colleagues, clients and partners from a quarter century in media, inventoried at kickoff and reactivated from your own address. No warming, no data cost.
Two universes built: agency owners by shop size and service line, and South Florida local operators resolved to a real, verified inbox.
Hiring-gap and new-business plays run next to volume campaigns across the wider universes. Replies decide what leads.
A raised hand routes to your inbox and booking link the same day. Each two-week cycle is scored, and the next one is built from what the numbers showed.
Everything starts in email, on fresh sending domains we build and warm on our own infrastructure, never on mediaopsmachine.com. Where the buyer has a LinkedIn, and agency owners do, a short message follows on day two from your profile through the HeyReach seats you already license: "shot you over an email yesterday", assumptive, putting a face to the name. Never the same words on both channels; a duplicated message is how a prospect learns they are inside a tool, and that discovery kills the thread.
The local side runs email pure, because the roofer is not on LinkedIn and never will be. His follow-up story is the one your own product tells: the phone that gets answered.
The agency universe: shops from five to fifty seats, mapped by service line and resolved to the owner, then overlaid with the signals that matter: delivery roles open past forty-five days, new account wins announced, teams that shrank. The same listening-post discipline recently put one of our clients in front of GE Aerospace's aviation leadership days after a new FAA regulation dropped. The local universe: Palm Beach and Broward trades and clinics, where the hard part is the inbox itself. Our owner-resolution systems permutate, probe and verify until the address that actually reaches Bill the roofer is confirmed, before a single send.
Your Traxi and Apollo exports fold into the build instead of getting discarded. Every list is pulled fresh per campaign cycle, deduplicated and suppressed across plays, so nobody hears from you four ways at once.
You told us the thing nobody else offered in six months of shopping this industry: transparency. Here is what that means in practice. Every tool, every dashboard, every campaign is visible to you from day one. The infrastructure, the lists, the copy, the sequencing logic: all of it sits in shared views you can open whenever you want, with a weekly strategy call where we walk through what ran and why.
Be as deep in the build as you want, or watch from the reply side. Either way, by month three you will understand this system well enough to sell it in your own pitches, which you told us is half the point. We think that is exactly the right instinct.
This is real copy, not placeholder. Every play is three touches: first fresh, second threaded, third a fresh angle. One ask, held word for word across all three. Values in {{braces}} populate per person from the signal that selected them.
Your best first campaign by a distance. Twenty-five years of colleagues, clients and agency people already know exactly what your work looks like, and most of them do not know Media Ops Machine exists yet. This is not a cold pitch; it is an announcement with an ask attached, sent from your own address at low volume, live in week one while cold infrastructure warms. The ask is deliberately small: an introduction, not a contract. On the agency side your former peers either run shops now or know the people who do. What actually exists in this network gets inventoried at kickoff; the play assumes only that some of it does.
Your sharpest cold campaign, because the qualifier is public, current and painful. A media buyer or ad ops role that has sat open past forty-five days means the work that post was written for is being covered by somebody senior at night, and the owner knows it. Watch the posture: the copy never sells savings. It sells the ability to keep taking work while the hiring question stays open, which is the revenue framing this buyer actually answers. A LinkedIn touch follows E1 by a day, from your profile, referencing the email.
When an agency announces a new account, the celebration is public and the staffing problem is private. The win lands on the same team that was already at capacity, and the first ninety days decide whether the account is a trophy or a margin problem. This play arrives inside that window, congratulates first, and offers the bench. It is the purest version of the make-you-money posture: we are not saving them from anything, we are protecting the value of something they just won.
The local campaign with a built-in qualifier: businesses already spending on Google and Meta ads are visible in the public ad libraries, and a business paying for leads has already answered the "do they buy marketing" question with their wallet. The pitch is your own product doing what it says: every missed call is spend they already burned, and your system answers in under sixty seconds. Email only, because this buyer is not on LinkedIn, and every address is run through owner resolution first.
The straight-volume campaign that races the signal plays, working the wider Palm Beach and Broward local universe trade by trade, timed to each trade's season. No signal required: the whole offer sits in the subject and first line, and the owner self-selects. This is where the owner-resolution engine earns its keep, because the reachable universe here is exactly as large as the number of real inboxes we can verify. Winning angles feed back into every other local campaign.
You spent six months inside these dashboards, so you already know the licenses are the cheap part. The person who runs them every day is the expensive part. Both are included.
Plus the operator who runs them daily, which is the full-time hire you have spent six months trying not to make.
Every tool above sits on our licences and is run by our team, in views shared with you. The stack alone lists at more than the Engine fee, before anybody's time.
Kickoff working session: offer posture, lead order, network inventory, seats and suppression, decided in the room. Network exported and cleaned. Your HeyReach seats connected and the first reactivation notes go out from your address. Cold domains ordered, warming starts in parallel.
Agency universe mapped by size and service line. Hiring, new-business and ad-library feeds wired. Owner-resolution running against the Palm Beach and Broward universe. Suppression loaded: your clients, your partners, everyone mid-conversation. The white-label one-pager the copy offers gets drafted and through your review.
All five plays written, scored, and through your line-by-line review, in your voice because you will be the one on the calls. Low-volume soft launch on the new domains to prove deliverability before anything scales.
Signal plays and volume campaigns running in parallel, agency and local both. Replies routed to your inbox and calendar same day. First cycle scored, winners promoted into the next one. Weekly strategy call running from here on.
None of these are white-label agencies, deliberately: we are not going to pretend a portfolio we do not have. Each one is here because it already solved a problem this engagement is made of.
Needed direct contact with decision-makers across thousands of US school districts, a universe with no clean database, where the actual humans are buried behind institutions.
Mapped every administrator in every US public school district from public data, resolved them to verified direct contacts, and ran parallel campaigns off that dataset. That is the identical build to resolving Palm Beach and Broward trade owners to a real inbox: the hard part is finding the person, and it is the part we have already industrialized.
Saturated category, sales team stretched thin, needed targeting that cut through noise rather than more volume. Sound familiar: your agency buyer's inbox is full of people selling what you sell.
Intent-based outbound triggered on firms hiring specific roles and engaging with specific content, multi-touch across email and LinkedIn. Your hiring-gap play is the same mechanic exactly: a published job post selects the agency, and the copy is about their situation, not our client.
Owner-operators who do not answer generic email and are not sitting in front of a screen. Long, relationship-driven cycles in a category that traditionally closes in person.
Job-posting and review-data signals identified operators at the moment of expansion, with sends timed to the hours those owners were actually reachable. Your local buyers behave the same way: the roofer and the med spa owner are running their world, not their inbox, and timing moves reply rates more than subject lines do.
Strong brand awareness but no systematic outbound, and no clarity on which of many possible angles would actually produce pipeline. Your white-label offer has the same open question: capacity, quality, speed or revenue.
40+ campaign types A/B tested weekly, doubling down only on what closed. This is exactly what happens to your offer posture: the make-you-money framing, the bridge-hire framing and the bigger-bench framing stop being a matter of taste and become a leaderboard. You find out which one agency owners answer, with data instead of an opinion.
A local provider competing against incumbents, where email and LinkedIn alone would not move the buyer. Charm built and staffed the dialling teams, then layered email around the call cadence on the same prospect. Your local side may eventually want the same shape, with your own 60-second answering system as the landing pad. If it does, we have built that layer before rather than outsourced it.
Note: the metrics on this engagement are still being verified, so we have left them out rather than print numbers we have not checked.
Build it with Chris instead of buying it done. For the operator who wants to run the machine herself.
Both channels, one system. Four campaigns every two weeks, eight a month.
Eight campaigns every two weeks, sixteen a month. Every signal in parallel.
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Client: (fills from your signature) · Contact: (fills from your signature) · E-mail: (fills from your signature)
Selected Package: · Add-ons: none · Service Fees: , payable in advance per Section 7 · Billing Option: · Amount Due at Acceptance:
Onboarding Fee: , one time · Initial Service Term: months from kickoff, followed by month-to-month. Address and phone are captured on the onboarding form.
Services: Charm is a Go-To-Market Business Process Outsourcer (GTM BPO) providing Media Ops Machine sales expertise and lead generation services per the selected package: lead acquisition against ICP criteria agreed at kickoff, systems and infrastructure setup, and campaign development with ongoing strategic support.
This Master Services Agreement ("Agreement") is entered into as of the acceptance date recorded on this page (the "Effective Date"), by and between Charm, registered as Didin Customer Service, LLC ("Charm"), located at 1220 E. Henry St, Tempe, Arizona 85281, and the client identified on the Order Form above ("Client").
Charm provides an AI-powered lead generation system with outbound efforts via email and LinkedIn campaigns promoting Client's goods and services for the purpose of generating and nurturing leads for Client (each, a "Campaign"). "Lead" means a potential customer contacted through LinkedIn or email for the purpose of Client offering its goods or services. Charm performs the services in a timely and workmanlike manner. Scope changes require written agreement before work begins, and Charm may charge reasonable costs associated with such changes.
Charm has full power and authority to enter this Agreement; performing it violates no other contract; lead sources infringe no third-party rights and promote no prohibited content; and performance complies with applicable law.
Client has full power and authority to enter this Agreement; performing it violates no other contract; and contact data Client furnishes has been diligently verified as serviceable and current.
All creative campaign assets are created by Charm. Charm may request existing content from Client to leverage in Campaigns. Client grants Charm a limited, non-exclusive, revocable, royalty-free license to use Client's marks solely to perform the services, ending with the Campaign or this Agreement. Client retains all rights in its intellectual property.
Before launch, Charm sends test materials for review. Client has a 24-hour window to object; silence is approval. Client may review each email before every new send, with the same 24-hour window.
The engagement runs an initial term stated on the Order Form (the "Initial Term"), then month-to-month. Fees for the Initial Term are committed at acceptance; neither Party may terminate for convenience during it. Either Party may terminate for material breach uncured within fifteen days of written notice. After the Initial Term, either Party may terminate on thirty days written notice. On termination, Client pays fees accrued through the effective date; if Client terminates for Charm's uncured material breach, prepaid fees for whole unstarted months are refunded.
All fees are payable in advance. The onboarding fee and first monthly period (or the discounted Initial Term fee, where paid-in-full is selected) are due at acceptance and presented for payment on this page through QuickBooks. Client authorizes payment by card or bank transfer through Intuit QuickBooks Payments; card and bank details are held by Intuit, never by this page. Subsequent monthly fees are invoiced in advance of each monthly anniversary of kickoff, invoice delivered seven days prior. Paid-in-full reflects the discount stated on the Order Form; the onboarding fee is not discounted. Late amounts incur 1.5 percent per fourteen days past due, and the program pauses seven days after written notice of nonpayment.
Charm retains access to Client data to perform the services. Client may view and export all Campaign data at its discretion.
Each Party protects the other's Confidential Information with at least commercially reasonable care, uses it only to perform this Agreement, and limits disclosure to those under equivalent obligations. Standard exclusions apply (public information, prior knowledge, independent development, rightful third-party receipt, Campaign materials and metrics). Trade secrets are held indefinitely; other Confidential Information for five years. Legally compelled disclosure requires reasonable prior notice.
Charm shall not use Leads provided by Client for the benefit of competing ventures, during the term and for one year after.
Each Party indemnifies the other against losses, including reasonable attorneys' fees, arising from its breach of this Agreement.
Arizona law governs; exclusive jurisdiction lies in Arizona courts.
Invalid provisions do not void the remainder; the Parties negotiate replacements in good faith preserving original intent.
No assignment without written consent, except to a merger successor, asset purchaser, or commonly controlled entity.
Charm performs as an independent contractor. No partnership, joint venture, agency, or employment is created.
Both Parties comply with all applicable Do Not Call and Do Not Contact regulations, maintain lists against registries, honor DNC requests promptly, and keep required records.
No waiver except in signed writing. Remedies here are in addition to those at law or equity.
Acceptance through this page, together with the typed name and the recorded SHA-256 hash of the Order Form and this Agreement as displayed, constitutes a binding electronic signature under the U.S. ESIGN Act and UETA. Charm: Didin Customer Service, LLC, by Chris Booth, Owner.
Ten minutes. Brand voice, ICP, suppression, access.
2 · Book your kickoff →The onboarding discovery session.
Arrives with your kickoff confirmation.
One working session with drafts on the table. It ends with an offer posture, a lead order, a network inventory and a suppression file, not with a follow-up meeting.
Reactivation notes and LinkedIn go out inside week one from your address and seats. In parallel, domains warm, the two universes get built, the signal feeds get wired, and the one-pager comes through your review.
Cold plays live around week four at full volume, agency and local racing side by side. Every two-week cycle gets scored and the next one is built from what the numbers showed. Month three, you choose what happens next with data in front of you.
Pick a kickoff date. Week one is the working session, LinkedIn live on your seats, and twenty-five years of people who know your work hearing from you again. None of that waits on infrastructure to warm.
Pick your kickoff date →